If your business is small does not mean you can afford to lose customers. And – unfortunately – a forum post or bad review on the blog Google Page 1 maintained the name of your brand (product, service, etc.) can seriously damage sales rank added.

But what if my market is only 100 customers? I can not afford to pay for expensive PR games!

Fortunately, you do not pay much money, as new technologies help in the process of protecting the reputation of your brand / product go / service at a fraction of the cost.

That’s how it is possible …

Instead of using simple online PR, SEO PR + you can. For those of you who do not know what SEO means optimizing search engines and the goal of SEO is to increase the pressure for a particular class web page in search engines.

This may sound strange, but PR + SEO cost less and are just PR. But it is a fact.

Instead of tons of info, please public opinion that some units (post articles or press release or a video or a forum or blog or comment on the blog), then – press this public entities in the ranks of search engines – with the help of SEO tools. And control which keywords you support.

You do not need tons of efforts to disseminate information to create and hope that sooner or later he will be ranked. Instead, it only takes a few different publications, is pushing for the keywords you need – and reputation are protected.

Yes, the game itself from the hand, the budget for the creation of dozens of articles, press releases, media (which is probably a few thousand dollars at a lower cost!), Or simply some way with SEO tools page 1 pushed for keywords need (it will probably cost you several hundred dollars).

Few thousand dollars compared to several hundred dollars.

For small business owners on a budget, the adequacy of the latter option, of course. And compensate with a few more sales to the owner costs. In all cases, you lose the sale if you do not want to be proactive and “control” of the work is not what people see in the search for the name of your brand / product / service.

As you can see, PR is cheap, if done with SEO. And like the combination of great SEO + PR opportunities to a new trend in the market for public relations will be added.
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